Eight posts into this blog, I realized something. Nobody is reading it! That means, right now, as I type this post, not one person will be here to read it when it goes live. So what do I do about that? Keep writing and hoping that people will magically show up? Nope! That’s not what I’m going to do, and that’s not what you’re going to do either because we have a plan!
What Can I Do to Get More Traffic on My Website or Blog?
If you’ve had a chance to read my e-book “Storage Auction Authority” then you know that I put a lot of emphasis on location. Location, location, location! It was so important that I go into depth twice during the book about this topic. So what makes building a successful blog any different?
Think about this for a second. There are over a BILLION websites on the internet. How is anyone supposed to find your blog? That’s not a needle in a haystack. That’s more like a needle in a haystack warehouse!
In the “real” world of brick & mortar stores, you can choose where you place yourself in relation to your customers. For example, when opening a thrift store to sell your storage auction inventory, I advocate that you find a location close to where your customers are.
Here in California, if you open a thrift store next to a 99 cent store, a dollar tree, another thrift store, or a Wal-Mart, then odds are that you will have customers on your first day in business. This is because of a simple technique I call syphoning traffic.
Think about it. The customers who are going to these stores are interested in saving money and finding great deals. They are the same types of people who love to thrift shop. Get in front of them and they will be forced to notice you.
The same holds true with websites. Although we can’t physically choose our location on the internet, we can find numerous ways to syphon traffic to our website. To do this, we must first identify where are likely readers are, and then work on drawing their attention to our website. For example, how did you end up here?
Step 1: Find out Where Your Ideal Customers Are
In order to bring your ideal customers to your blog, or affiliate site, you must first discover where they presently hang out on the internet. For example, while preparing to launch my storage auction e-book, I made a list of all the sites related to storage auctions that had a well established community.
To find these sites, you can use google [niche keyword]. In addition, you should also search for blogs and forums and create a list of every site that shows up in the first 2 pages of google. You will use this list later to syphon traffic to your website. In my case, for this example, I found the following sites appear a lot in the search results:
Each of these sites have a huge amount of traffic with my ideal customers. In order to replicate their success, I must do a little bit of research to learn more about them.
Step 2: Discover Where Your Competitors Get Their Traffic
While these sites are not necessarily my competitors, they will be when you are building an affiliate website or a blog in a similar niche. In my case, these sites are more complimentary than competition.
To find out where your competitors are getting their traffic, you can use the Site Explorer & Backlink Checker at ahrefs.com.
First, enter the website you want to investigate:
Next, you can click on Inbound Links > Links on the left hand side of the navigation and you will see the top sites that link to this site:
As you can see, the top sites that are driving traffic to storagetreasures.com are:
Now we have even more sites to use when building traffic to our new blog, or affiliate website. From here, we can investigate these sites to see if we can get a similar link, and find even more web traffic to funnel to our site.
Step 3: Create Content That Is Popular within Your Niche
In order to syphon traffic to our website, we need to have content that our customers want to read. In order to do this, we can use a cool feature on BuzzSumo that allows us to find the top content for a particular keyword phrase.
In this example, lets run “Storage Auctions” through the BuzzSumo web app:
We then get the following results:
As you can see, the most shared content related to “Storage Auctions” is Dan Dotson’s brain aneurysm. Surprisingly, someone’s auction at I 5 mini storage had over 12,000 shares! Must’ve been an exciting auction. As you can see, this is a great way to find content that your readers are interested in. Don’t just copy it, but write your own take on it and make sure to include keywords in your post titles.
You can also search most shared by date. For example, the last 24 hours, the last week, the last month, etc. This will let you find current trending topics to write about. Once you have a post ready, be sure to share it in community forums to drive traffic your way.
Step 4: Get Your Content on the Sites You Researched in the Previous Steps
If you followed the previous steps, you should have a fairly large list of sites relevant to your niche that are ranking well in google and have an active user base. You should also have a list of content ideas that is trending now, as well as content that has done well in the past. Last, but not least, you should have used this list of ideas to create your very own content.
The next step is to share this new content with the sites in your list.
Aside from making forum posts, a better way to drive traffic to your site, and to set yourself up as an authority is to do some guest posts. You can write these ahead of time, or contact blog owners to see what content they might be interested in. If you want to set yourself up as an authority, and you have a wealth of knowledge within your niche, then I suggest you offer to do an interview.
The great thing about guest posts is that they will bring traffic to your site, in addition, you will provide great content to someone else’s site. It’s definitely a win-win if the value you provide is equal to the opportunities you receive.
Step 5: Grow Your Subscriber List
There is nothing more important when it comes to making money online than growing your e-mail subscriber list. When users come to your site, they will likely never come again, unless you find a way to keep them engaged. In order to do this, you must get them on your list so that they keep coming back every time you add new content or have a new and great offer.
To do this, I highly suggest adding an opt-in form on every page of your site. For example, my site uses the smart bar from SumoMe on the top of the screen as well as a pop-up that is programmed to show at random times.
This is great for the average visitor to your website, but since we are putting so much effort into driving targeted traffic to our new blog posts, we should also put the same effort into providing a targeted offer to these new readers.
For example, if I write an article about storage auction strategies, I should have an opt-in box at the end of the article that states:
“If you found this article informative, you will LOVE my new e-book Storage Auction Authority. It is filled with step-by-step knowledge so that you can learn exactly how I made over $6,000 per month in the storage auction business. Click here to download your free copy.”
When the user clicks “download” they will be prompted to enter their e-mail address first. Once they confirm their subscription, they will then be sent a link with the download instructions.
Now that you know how to increase traffic to your website, I suggest that you take action! Don’t just read this and think “Yeah, I’ll get to that.” Actually do it. Take your time on each step to make sure that you don’t miss any opportunities to grow your traffic.
Also, don’t forget to convert your newfound traffic into lifelong visitors. It’s important to offer a relevant opt-in at the bottom of your posts to increase conversion.
For example, I will demonstrate to you right now just how to provide incentive to join your list with an end-of-blog action item:Did you enjoy reading this article? If so, then check out my list of highly converting incentives that you can easily create to provide value to your readers and have them begging to give you their e-mail addresses’. Download it now!