Behind the Scenes of an Amazon Kindle Launch – Case Study

Behind the Scenes of an Amazon Kindle Launch - Case Study

So last week I decided to get out of my comfort zone and finally launch my book Storage Auction Authority. It was my very first Amazon Kindle launch, and as far as I’m concerned, it was a success! In this blog post, I want to show you guys the numbers and what they mean for me and my book.

In addition, I’ve neglected to tell you how great my affiliate site has been doing these past two months. I am currently making $50 a month without doing much of anything – passive income. To top it off, my e-book has brought in some affiliate income as well!

So, let’s take a quick breath, and dive in.

My Amazon Kindle Launch – Behind The Scenes

Amazon KDP allows you to run a free promotion of your book for up to 5 days, every 90 days. The reason behind this is to boost downloads and increase your sales rank within the Kindle store.

You may be thinking: “Why give your book away for free?”

Hopefully this post will clear that up for you.

For starters, here’s a screenshot of my numbers for the weekend: 4/17/2015 – 4/19/2015

Storage Auction Authority Units Ordered

As you can see, on 4/17 I had 278 downloads of my book. The number dropped to 127 on 4/18, and rose back up to 177 on 4/19. Doing some quick math, I can see that 582 people downloaded a free copy of my book!

That number may seem large to some, and small to others, but to me it is awesome!

In my previous post Before You Try to Sell Anything Online You NEED to Validate Your Idea!, I mentioned that my landing page did not do very well and I only had roughly 10 people sign up for the pre-launch of my book.

Well, that was one of the biggest reasons I waited soooo long to publish it. I was hoping that some miracle would happen and more people would become interested.

Well, last week I finally decided, screw it! I’m gonna launch, and I’m glad I did. I honestly didn’t expect to get even 100 people to download my book, let alone 582!

You might still be thinking: “But you gave it away for free. You’re not making any money.”

To that I say, you are partially right, and partially wrong. First of all, money was not my main objective with this book, and second of all, I actually did make some money. I’ll explain..

When I first started writing this book, I did it because I had a lot of experience, knowledge, and passion about the subject. I wasn’t thinking, “Oh, I’m gonna get rich writing a book.” Nope. Although I hoped I’d get rich, I knew it was never a possibility.

However, I am a business man, and I have a business mindset, so I found ways to monetize my book to where I could still make money, even if I gave it away for free, or if people shared it, or if people pirated it.

How did I do that?

Affiliate Marketing

If you’ve been reading my blog at all, you know that I have been doing some affiliate marketing in another niche and although I’ve kept you in the dark for awhile, I’ve actually been doing pretty good as far as I’m concerned. Am I paying the bills? No. But I’m just starting out, I’m thinking positive, and I’m working a plan towards a goal.

You see, Storage Auction Authority is full of affiliate links.

At no point did I add an affiliate link just to add it, or because it could make me money. I wrote the content that needed to be written, while recommending products that I believe in and personally use.

If someone else finds these products or services useful, and makes a purchase through one of my links, I get a small commission.

To top things off, the book is done. The product is out there in the world. I don’t have to do any more work, and it will continue to make me money for as long as people decide to purchase it, steal it, share it, etc.

With that in mind, I checked my Amazon affiliate account this morning and look how much money I made over the weekend:

Amazon Earnings Summary

Not bad for a book that I gave away for free!

Plus, as you can see, if I sell 3 more items before the end of the month, my commission will go up to 6.5%, which instantly boosts what I already have!

In case you read the book, or are wondering what people are buying, I’ll tell you.

The most popular item that I recommended is my favorite flashlight:

The TrustFire TR-3T6 3800 Lumen MONSTER!!

I personally own three of these, and while I’m no longer doing storage auctions, they still come in handy.

I just checked the link to make sure it was working, and saw this:

Currently unavailable. We don’t know when or if this item will be back in stock.”

I wonder if that’s my fault?

More Benefits of a Free Amazon Kindle Book Launch

Aside from driving a bunch of downloads, and earning affiliate income on the backend, doing a free launch on Kindle also has another great benefit.

It boosts your sales ranking and puts your book in front of more eyeballs!

If I were to just stick my book on Amazon, with no promotion, and no list of potential buyers, then odds are I would never get any sales. Unless of course I wrote something with a huge demand in an underserved niche, but good luck finding one of those.

For example, under those circumstances, my book would get lost in a sea of other books.

However, because I had so many free downloads, I got boosted to the #1 spot on Amazon’s Best Seller’s List for a few categories!

Does this make me a best selling author? I don’t know, but I like the title.

Here’s some proof:

Storage Auction Authority - Amazon Best Seller

If you look close to the bottom, you can see that during my book launch, I was ranked # 1 in two different categories:

Business & Money > Industries > E-commerce > Auctions & Small Business
Business & Money > Technology

Why technology? I have no idea. But it’s better than nothing.

Here’s a few more screenshots that I’m quite proud of:

SAA - Amazon Best Sellers 1 - Auctions & Small Business Photo SAA - Amazon Best Sellers 1 - E-Commerce Photo SAA - Amazon Best Sellers 1 - Technology Photo


Of course, these prestigious positions are short lived, but they did improve my Amazon Sellers Rank so that I show up higher in searches and will hopefully get more sales now that the book is no longer free.

In fact, I already have sold one copy of my book at $9.99 and had someone borrow it from the lending library (An Amazon monthly service that pays commissions if someone reads at least 10% of your book).

Amazon has different payment structures based on the price of your book. In my case, I will get 70% and Amazon will get 30% (plus a small delivery fee based on the file size – for me this is $0.29).

Figuring all of that, each book sale will net me $6.70.

Another great benefit of offering your book for free is that you will start to get some reviews.

While I was hoping for much more, I did manage to get 5 reviews of my book over the weekend:

Four 5-star reviews, and one 4-star review:

Storage Auction Authorities Reviews Screenshot

While I didn’t get as many reviews as I had hoped for, I’m sure more will trickle in as people read through the book. On a positive not, people seem to genuinely like my book, which I appreciate very much!

In fact, the first 5-star review was glowing, but then it took a weird turn (in my opinion). Here’s the review:

Storage Auction Authority Review

The part where the customer says “I am not a relative of the author, and I have never written an Amazon review before” struck me as odd. If I were a customer, looking to buy a book, and I read this review, I would think in a sarcastic tone “Sure you’re not related. I believe you.”

But, that’s the thing with reviews, you can’t control them. At least it was 5-stars!

Just for fun, I’m going to post my favorite review so far:

Storage Auction Authority Review

Depending on how sales go over the next month or two, I am contemplating making my book perm-free, which means that it will be free forever. This will drive more downloads and backend affiliate sales, help to establish my authority by getting my name out to more people, and drive more traffic to this blog.

And that folks, is a behind the scenes look at my Amazon Kindle launch. You learned how well it did, how much money it made, and a few tips that you can apply to your next project.

I know I said I was going to update you guys on my other affiliate site, but this post got a little long, so I’ll save it for next time.

Something to Keep In Mind

Very rarely do people hit it big on their first attempt. You need to be in it for the long haul, because each small success will build on top of the previous one until they all become a collective huge success.

Don’t listen to the naysayers, because they are sheep and you are mythical beast! – a rare breed who goes against the herd, follows dreams, and works hard towards goals.

Also, if you’re interested, pick up a copy of my book and let me know what you think: Storage Auction Authority

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Mike Milez

is a serial entrepreneur, author, internet marketer, product creator, and coach who is working towards his dream and taking you along for the ride.

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