Based off of today’s screenshot of my Google Analytics, I can tell that I have quite a bit of work to do to improve my SEO. Check out this image:
As you can see, the 3 most important SEO factors (Avg. Session Duration, Bounce Rate, Pages / Session) are quite sub-par. Having just started my new affiliate site, there’s not too much I can do at this point about how many users I get, outside of doing heavy promotion. However, I can do something about my bounce rate, average session duration, and pages per session.
When you’re running an affiliate site, you may think your goal is to get your readers to click an affiliate link asap and make a purchase. While this is awesome for your wallet, it’s an SEO killer! Google wants to give rank to sites that provide value. If users are jumping ship off to an affiliate link right away, then google will punish you for that, and in turn, your wallet will be punished as well.
With that in mind, we need to make sure that we focus on long term goals, not just short term gains. In order to do that, we need to provide value in the eyes of our visitors, but more importantly, in the eyes of Google!
How to Improve Bounce Rate, Average Session Duration, and Page Views per Session
First, and foremost, you need to provide quality content that will hook readers almost immediately. If you just have a landing page with an affiliate link, and some stock text from Amazon.com, then odds are that people will either hit the back button or click a link and leave your site in under 30 seconds. As I said earlier, this will lower your average session duration and increase your bounce rate. Both of which are bad!
- Internal Linking
One of the quickest ways to improve bounce rate and page views is to keep users on your site by linking to other relevant content on your site. Instead of just linking out to affiliate sites, try to find something within your site that you can link to. If you don’t have anything, then start writing! If you really want to make money with affiliate marketing, you need to work for it, despite what all the hyped up IM products say.
By placing a video or two in your post that is relative to the item you are trying to sell, you can keep visitors on your site and improve your average session duration. My suggestion is to use YouTube’s embed function to add the code to your blog posts. I also recommend videos that are at least 2 minutes long.